Terms of Service

Last updated: July 6, 2026

Acceptance of These Terms

These Terms of Service (“Terms”) govern your use of uncitedbrands.com and any services described on it. By visiting this site, submitting a contact or audit request, or entering into a paid engagement with us, you agree to these Terms. If you are entering into an engagement on behalf of a company, you confirm you have the authority to bind that company.

Description of Services

Uncited Brands provides answer engine optimization services, including TRACE Score audits, citation portfolio work, quotable-structure content recommendations, and entity and knowledge graph repair, aimed at improving how AI answer engines such as ChatGPT, Perplexity, Gemini, Claude, and Copilot represent and cite a client’s brand.

The specific scope, deliverables, timeline, and fees for any paid engagement are set out in a separate proposal, statement of work, or engagement letter agreed to by both parties. Where anything in that document conflicts with these Terms, the engagement document controls for that engagement.

Eligibility

You must be at least 18 years old and able to form a binding contract to engage our services. This site and our services are intended for businesses and business professionals, not consumers acting in a personal capacity.

Engagements, Fees, and Payment

Paid work begins only once both parties have agreed on scope and fees in writing, typically through a signed proposal or statement of work. Unless that document says otherwise, invoices are due within 15 days of the invoice date, and engagements are billed monthly in advance for retainer work.

Late payments may result in a pause of active work until the account is brought current. We reserve the right to change our pricing for future engagement periods with reasonable advance notice; pricing for a current, already-agreed term will not change mid-term.

Client Responsibilities

To do this work well, we typically need timely access to things like your website’s admin or CMS, analytics or Search Console where relevant, and a point of contact who can answer questions about your product and buyers. Delays in providing access or feedback can delay deliverables and are not treated as a failure on our part to perform.

You are responsible for the accuracy of the business information you give us (product details, pricing, positioning, and similar facts) since our recommendations and content work rely on it.

Intellectual Property

Once an engagement is paid in full, you own the specific deliverables we create for you under that engagement, such as content rewrites, schema markup, and written reports, except for our underlying methodology, frameworks, templates, and the TRACE Score system itself, which remain our property and which we may reuse across clients.

You grant us a license to use your name, logo, and a general description of the engagement (not confidential details or specific results, unless you agree otherwise) in our own marketing, including case studies, unless you ask us in writing not to.

Confidentiality

Both parties agree to keep the other’s confidential business information private and to use it only for the purposes of the engagement. This obligation survives the end of the engagement. It does not apply to information that is already public, that you already knew before we shared it, or that we are required to disclose by law.

No Guaranteed Results

AI answer engines control their own retrieval and citation behavior, and that behavior can and does change without notice. We do not guarantee specific citation counts, rankings, TRACE Score improvements, or business outcomes from our services. What we do commit to is running the agreed work honestly, on schedule, and with transparent, auditable reporting, including archived raw answers so you can see exactly what we tested and what came back.

Any past results referenced in our marketing, case studies, or conversations are specific to the client and circumstances described and are not a promise of similar results for your business.

Third-Party AI Platforms

We are not affiliated with, endorsed by, or acting on behalf of OpenAI, Perplexity AI, Google, Anthropic, Microsoft, xAI, Meta, or any other AI platform referenced on this site. Those platforms’ names are used only to describe what we test and monitor. Access to those platforms, their terms of use, and any changes to how they operate are entirely outside our control.

Disclaimer of Warranties

This site and our services are provided “as is” and “as available.” To the fullest extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted, error-free, or secure.

Limitation of Liability

To the fullest extent permitted by law, Uncited Brands will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost business, arising out of your use of this site or our services, even if we have been advised of the possibility of such damages.

Our total liability for any claim arising out of an engagement will not exceed the total fees you paid us for that engagement in the three months before the claim arose. This limitation does not apply where prohibited by law.

Indemnification

You agree to indemnify and hold Uncited Brands harmless from any claim, loss, or expense, including reasonable legal fees, arising from your breach of these Terms, your misuse of the site, or the accuracy of information you provide to us for use in your engagement.

Termination

Either party may end an ongoing engagement with written notice as specified in the applicable engagement document, typically 30 days. You remain responsible for fees for work performed and committed costs incurred before the termination date takes effect. We may suspend or end access to the site for anyone who violates these Terms.

Governing Law and Disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law principles. Any dispute arising out of these Terms or our services will be brought exclusively in the state or federal courts located in Delaware, and you consent to the personal jurisdiction of those courts.

Before filing a formal claim, both parties agree to first attempt to resolve the dispute informally by contacting the other party in writing and allowing 30 days for a response.

General Provisions

These Terms, together with any signed engagement document, are the entire agreement between you and Uncited Brands regarding the subject matter here and supersede any prior discussions. If any provision of these Terms is found unenforceable, the remaining provisions stay in effect. Our failure to enforce a provision is not a waiver of our right to do so later. You may not assign your rights or obligations under these Terms without our written consent; we may assign ours in connection with a merger, acquisition, or sale of assets. Neither party is liable for delay or failure to perform caused by events beyond reasonable control.

Changes to These Terms

We may update these Terms from time to time. Changes apply to future use of the site and to engagements entered into after the change, unless a signed engagement document says otherwise. We will post the updated Terms here with a new effective date.

Contact

Questions about these Terms can be sent to hello@uncitedbrands.com.