Where AI Search Is Going for B2B SaaS
Buyers are adding AI to an already crowded research process rather than replacing it. Four shifts worth planning for, three we would not bet on, and what survives either way.
Category AI Search Trends
AI search behavior is still changing quickly, and what worked six months ago does not always hold today. This category tracks emerging shifts including how buyers now have multi turn conversations with AI instead of asking a single question, what share of answer means and why it is replacing share of voice as a metric, how platforms like Reddit and documentation pages are becoming unexpectedly important citation sources, and how competitors may already be gaming AI search in your category.