What gets a brand cited by ChatGPT looks different depending on your category. Buyers researching sales tools ask different questions than buyers researching HR platforms or dev tools, and trust signals that matter in fintech barely register in project management software. These playbooks go deep on the specific AI visibility dynamics inside each vertical, so you can prioritize the tactics that actually matter for your market instead of applying generic advice.
Sales and marketing software is the hardest category in B2B to be named in, because the market is crowded, the incumbents are enormous, and the comparison content is owned by other people. Here is what works in it.
