HowTo Schema for SaaS Tutorials: A Practical Walkthrough
Google retired the HowTo rich result, which removed the reason most people added it and none of the reasons that still hold. Here is when it is worth writing and how to do it properly.
Shaban Asif
Shaban Asif is the founder of Uncited Brands, where he runs answer engine optimisation for B2B SaaS companies. He works the unglamorous end of the problem, mostly crawler access, retrieval diagnostics and measurement baselines, and he publishes the tests that do not go his way alongside the ones that do.
How to Evaluate Case Studies When Everyone’s Data Is Self-Reported
Every AEO case study you will be shown was produced by the party who benefits from it. That does not make them useless. It means you read them for method rather than for outcome.
Your Citation Portfolio: The Asset Your Marketing Team Doesn’t Know It Owns
Every page that an engine will cite about you is a holding in a portfolio you never consciously built. Most are concentrated in one place, and that place is usually the riskiest one.
Why Sales Tools Get Confused With Each Other in AI Answers
An engine attributes your competitor features to you, or merges two of your own products into one. It is an entity resolution failure, and it is fixable in weeks rather than quarters.
What Happens to Your Funnel When Agents Do the Shortlisting
When an agent builds the shortlist, the top of your funnel stops being a place people arrive and becomes a check you either pass or fail, silently, before anyone visits.
FAQPage Schema for SaaS: When to Use It and When Not To
The FAQ rich result is gone for almost everybody, which is the wrong reason to have been using FAQPage anyway. Here is the test that decides whether yours should stay.
How to Read Your Server Logs for AI Crawler Activity
Your access log is the only place that tells you whether AI crawlers reach your site at all. One grep, four columns, and you know more than any dashboard will tell you.
Red Flags in an AEO Pitch: What Guaranteed Results Really Means
Nobody can guarantee a position in an AI answer, because nobody controls the generator. Here is what the guarantee is actually describing, and the eleven questions that expose it.
The Sales Tool Category Is Overcrowded. Here’s How AI Narrows It.
There are thousands of sales tools and an AI answer names four. The cut happens in three passes, and only one of them has anything to do with how good your product is.
Product or SoftwareApplication Schema: Which One to Use
SoftwareApplication is the right type for almost every SaaS product, and most teams are using Product because a plugin chose for them. Here is how to tell, and what to do when you sell both.