What Share of Model Is, and How You Actually Measure It
Share of model is how often an engine names you among the options for a question, measured across a fixed prompt set. It is a useful idea wrapped in a term vendors are busy ruining.
Shaban Asif
Shaban Asif is the founder of Uncited Brands, where he runs answer engine optimisation for B2B SaaS companies. He works the unglamorous end of the problem, mostly crawler access, retrieval diagnostics and measurement baselines, and he publishes the tests that do not go his way alongside the ones that do.
AI Agents Are Shopping for Software on Your Behalf. Are You Ready?
An agent has none of the patience a human buyer has. It will not click a toggle, wait for a script or open a PDF. Most of what it needs from you is already broken, and the fixes are unglamorous.
Your Competitor Shows Up and You Don’t. Four Usual Reasons.
It is almost never that their product is better or their content is stronger. Four causes explain most cases, three of them are fixable in weeks, and you can tell which one you have this afternoon.
Twelve Questions to Ask an AEO Agency Before You Sign
Twelve questions, the answer that should worry you for each, and what a good answer sounds like. Written by an agency, which you should factor in, and tested against our own answers.
What Sales Software Buyers Actually Ask AI Before They Shortlist
Almost nobody asks an engine for the best CRM. They ask constrained, awkward, specific questions with a budget and an integration attached, and those are the ones nobody has written a clean answer to.
Organization Schema: The Fields Most SaaS Companies Leave Blank
Most Organization markup carries a name, a logo and a URL, which tells a machine nothing it did not already have. The fields that do the work are the identifiers, and almost nobody fills them in.
Retrieval Problem or Reputation Problem? How to Tell Them Apart.
The two look identical from the outside and cost an order of magnitude apart to fix. Four tests that separate them in an afternoon, and what each answer commits you to.
Answer-First Writing: Putting the Conclusion in the First Sentence
Say the answer, then earn it. It feels wrong to everyone trained to build an argument, it is how news has been written for a century, and it is the single highest-yield editing change for AI retrieval.
Training Data vs Live Retrieval: Two Ways AI Learns About Your Company
One is a photograph taken months ago that you cannot edit. The other is a search running right now that you can influence this week. Knowing which one is answering decides what work is worth doing.
AI Visibility for Sales and Marketing SaaS: The Complete Playbook
Sales and marketing software is the hardest category in B2B to be named in, because the market is crowded, the incumbents are enormous, and the comparison content is owned by other people. Here is what works in it.